Why a Customer Case Study should be at the Heart of your Social Proof Strategies

by Jasmin on
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Image of man giving evaluation
How fast would you create a customer case study if I told you that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews?

This statistic is the result of a study performed by iPerceptions and CompUSA and pretty much sums up just how powerful and influential consumer product reviews are.

If you haven’t already begun leveraging social proof, it’s high time you start. The concept is gaining traction as a way for brands to take their marketing efforts to the next level. And if the name itself isn’t persuasive enough, there are some pretty convincing statistics that make the case for just how necessary a social proof strategy is.

What does “Social Proof” Mean?

If you aren’t yet familiar with the term, social proof is a means of increasing social influence through information. In short, it’s a way of convincing consumers to take an action based on information about the success of others who took the same action; hence, the action is immediately regarded as valid and correct.

Case Studies as your Social Proof Heartbeat

2013 is anticipated to be an even bigger year for social proof marketing than 2012 was. Brands are fighting tooth and nail to win consumer trust. This starts by building credibility in what the brand does and what it stands for. And what better way to prove this than by showcasing a real-life success story?

As brands progress through consecutive periods of hyper growth, the battle for consumer attention becomes all the more important. This progress has helped brands find new, innovative ways to tap into power of customer case studies and ultimately rule the aspects of the social web that represent their purpose and mission.

Using Case Studies as Social Proof

Customer case studies can add an element of social behavior to your marketing strategy unlike any of your other marketing practices. The more you share the experiences of past or current clients with your prospect audience, the easier it will be to get your prospects to conform to a certain decision. I’ve listed a few tips below for attracting prospects to company case studies if your current case study marketing tactics aren’t working:

  • Reference to customer case studies in your blog posts
  • Offer link to customer case studies within your E-books and other marketing resources
  • Use a custom QR code to link to customer case studies in your print marketing efforts

In closing, verified customer success harnesses the power of social proof in ways your brand probably hasn’t considered. The reality of it is, when consumers feel they are being educated, they are more compelled to invest their time and money into your brand. This, in turn, helps you attract more leads and maximize your ROI.

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